There is a saying among marketers that “storytelling is SEO for the human brain.” Of course, when this saying was first coined, it had nothing to do with social media stories.
But perhaps it should have been done. Social media stories in fact have HUGE potential to engage audiences, build authority and trust, and generally boost your brand. Not only that, but they’re also gaining in popularity all the time. Social media stories took the internet by storm and they’re not showing any signs of slowing down now.
In this book, you will learn precisely what a story is, how to create them, and how to have huge success using them to grow your audience and increase brand loyalty. Four out of five major brands report using stories to promote themselves, and that should tell you something about how big this is going to be going forward.