Ultimate USP

A USP is vital for any business and can be easily recognized in action. Your USP sets you apart from competitors by offering a unique service or product. It's why customers should choose you. Discover winning USP examples to create your own for repeat business

USP stands for Unique Selling Proposition (or Point) and every business needs one.

It’s easy to spot a USP once you see one in action. It’s the service or product that you offer which no other business is currently offering to their clients.

Your USP is why consumers should do business with you, versus the competition. It’ll also be the reason they keep coming back to your business.

In this special report, you will discover a few examples of winning USP’s so you can see what a USP is, and how to create one for yourself.

Topics covered:

  • Creating a Compelling USP
  • Things to Avoid
  • Targeting Your Audience
  • Creating Your USP: Competitive Edge
  • Testing Your USP
  • Communicating Your USP

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