USP stands for Unique Selling Proposition (or Point) and every business needs one.

It’s easy to spot a USP once you see one in action. It’s the service or product that you offer which no other business is currently offering to their clients.

Your USP is why consumers should do business with you, versus the competition. It’ll also be the reason they keep coming back to your business.

In this special report, you will discover a few examples of winning USP’s so you can see what a USP is, and how to create one for yourself.

Topics covered:

• Creating a Compelling USP
• Things to Avoid
• Targeting Your Audience
• Creating Your USP: Competitive Edge
• Testing Your USP
• Communicating Your USP