Use of the Website
Information We Collect
We collect information about you in two ways;
we collect Personal Information provided to us directly by you, such as when you apply to become a member; place a booking; e-mail us; authenticate an order; or request information from us.
we automatically receive information from your browser, including but not limited to your internet protocol (IP) address, information about your browser, “cookie” and “web beacon” or “web bug” information.
Please note that under the GDPR, Fashion Rider has a legitimate interest in collecting, storing and processing your data, to supply the services you subscribe to. Only the data required to supply the services is collected.
Cookies and Web Beacons/Web Bugs
The cookies sent to your web browser by Fashion Rider do not store any of your Personal Information. The table below describes the cookies sent to your web browser by Fashion Rider.
3.2 A web beacon or web bug is a file used to monitor your journey around a single website or collection of websites. They may be used in association with cookies to understand how visitors interact with the pages and content on the pages of a website. Being able to recognize you enables us to make the Website more user friendly.
4. Use of the Collected Information
4.1 We generally use the information provided by you to enhance your experience of the Website, to customize the advertising and content you see, to fulfil your requests for products or services, to improve our products and services, to contact you, and to gather and review statistical information.
4.2 By providing us with your details, you agree that we may send you marketing and promotional material or other information about our products and services. We may also send you surveys or market research questionnaires which you may or may not choose to participate in. Fashion Rider will only send such marketing communications strictly in relation and relevant to, our Products and Services.
4.3 We may use tracking information that is automatically sent to us to determine which areas of our Website are most (and least) popular based on traffic to those areas. We do not track what individual users read, but rather how well each page of the Website performs overall. This helps us continue to build a better service for our users. Tracking information is anonymised and not connected in any way to your Personal Information.
4.4 When you visit our websites, or purchase products or services, we use the following third-party services which may collect personal data:
5.1 We may disclose your personal information to any member of our group of companies, which means our subsidiaries, our ultimate holding company and its subsidiaries, (as defined in section 736 of the UK Companies Act 1985).
5.2 We may disclose your information to third parties under the following circumstances:
5.2.1 where, in order for us to provide our products and services to you, we may need to appoint other organizations to carry out some of the processing activities on our behalf. These will include, for example, delivery organizations and mailing houses. In these circumstances, we will take all steps reasonably necessary to endeavour that your information will be used in a manner consistent with the Policy;
5.2.2 in response to subpoenas, court orders, or legal proceedings, or to establish or exercise our legal rights or defend against legal claims;
5.2.3 where it is necessary to share information in order to investigate, prevent or take action regarding illegal activities, suspected fraud, potential threats, violations of our terms and conditions, or as otherwise required by law; or
5.2.4 in connection with the sale, merger, joint venture, acquisition, or reorganization of us or any of our subsidiaries or parent companies and their respective assets, where we may have to disclose your information to our new business partners or owners.
5.3.1 Where you have opted in to such services you may change your preferences and/or unsubscribe at any time.
5.3.2 If you unsubscribe, Fashion Rider will ensure all relevant 3rd parties are informed of the change.
5.4 We may also pass aggregate information on the usage of the Website to third parties, but this will not include information that can be used to identify you.
5.5 Unless required to do so by law, we will not otherwise share, sell or distribute any of the information you provide to us without your consent.
6. Your Information Outside the European Economic Area (“EEA”)
6.1 The information you provide to us will be held on our computers and may be accessed by or given to our staff, companies within our group or other third parties who may be located outside the EEA. These parties act for us for the purposes set out in the Policy or for other purposes approved by you. Please note that if you submit your data to us, you will be giving your consent to the data being transferred outside the EEA.
6.2 Countries outside the EEA and the USA do not always have strong data protection laws. However, we will always take reasonable steps to ensure that your information is used by third parties in accordance with this Policy.
7.1 We endeavour to protect personal information under our control in order to prevent the loss, misuse, unauthorized access, disclosure or alteration of your information.
7.2 Unfortunately, the transmission of information via the internet is not completely secure. Although we will take reasonable steps to protect your personal data, we cannot guarantee the security of your data transmitted to our Website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
7.3 We will retain your information while you continue to subscribe to our services. If you choose to no longer subscribe to the services or do not use them for a prolonged period of time we will retain your data for no longer than 5 years after unsubscribing or last use of the services.
Under the GDPR, where Fashion Rider stores your Personal Information, we respect your rights as follows;
The Website may contain links to other websites that are owned and operated by third parties. Even if the third party is affiliated with us, we have no control over these linked websites, all of which have separate privacy and data collection practices. Please be aware that we cannot guarantee or be responsible for the data collection practices of such other websites. We encourage you to read the privacy statements for those linked websites.
The Website is not designed for, or directed to children. As such, we do not intend to collect and will not knowingly collect any personal information from children below the age of 16 without parental consent. If you are under 16, you must ask your parent or guardian before you send any information to us or ask us to e-mail anything to you. By sending us any information or asking us to send you information you are confirming that you have received